MEMPHIS, Tenn. – June 14, 2016 – LYFE Kitchen, a leader in the fast-fine dining movement is excited to bring the latest technology to the table. This month it is launching the second phase of its technology innovations with the release of its new mobile app. The new app’s features include the added convenience of remote ordering from any location, and the integration of the Olo platform with a new mobile app through Punchh, one of the restaurant industry’s leading mobile loyalty and insights platforms. With Punchh, the app allows for native, in-app ordering and will support a generous customer loyalty program to reward guests who visit LYFE Kitchen. The app also features original blog content and news of LYFE Kitchen happenings that will reach users through push notifications and e-blasts.
The digital rollouts aim to improve LYFE’s online customer experience, and are the next stage of growth following its successful opening of four new restaurants this year including a location in Chicago’s Gold Coast, one in Memphis, Tenn. and two California locations in Playa Vista and Cupertino, totaling 16 restaurants across six states nationwide.
“We know our guests like to stay current with emerging trends and technology, and they expect the same from their favorite brands,” said Chance Carlisle, president and CEO of LYFE Kitchen. “With this in mind, we are making long-term technological investments to provide that expected user experience.”
LYFE Rewards Now Available
The new LYFE mobile app now allows guests to easily order their favorite items from their smart phone or device while on the go, while also earning rewards points. Additionally, the app makes it easy for guests to track and redeem those loyalty rewards points for free food and drink items, access special cooking tips, receive invitations to LYFE’s special events, browse fun ideas for entertaining guests and more!
The innovation doesn’t stop here. Now available at the Palo Alto and Cupertino restaurants, guests can get their food faster with Apple Pay, making mobile payments secure, quick and convenient. LYFE Kitchen plans to roll-out Apple Pay into all of its restaurants later this year.
Feed. Your. Self.
A pioneer in the fast-fine dining category, LYFE Kitchen has created an elevated dining experience that caters to the active lifestyle and those seeking a healthy alternative to fast-food chains. The brand is proud to offer patrons a menu that is rich in variety and flavor – going beyond the simple dishes others create to offer LYFE Kitchen guests beautiful meals with the ingredients they love most. This philosophy is what drives the company’s motto of “Feed. Your. Self.,” communicating the belief that healthy eating is delicious, approachable and affordable.
As LYFE Kitchen continues to grow, the team behind the restaurant concept hopes to make a positive difference in the lives of its guests by providing fresh, healthy dishes that not only taste incredible but also make each diner feel incredible.
About LYFE Kitchen
LYFE Kitchen (www.lyfekitchen.com) launched its first restaurant in Palo Alto, Calif., in 2011. To date, the fast-fine dining restaurant chain has locations across six states, including California, Colorado, Nevada, Illinois, Tennessee and Texas. LYFE Kitchen is committed to the idea that great-tasting food can also be healthy, affordable and convenient. With choices to please anyone, from flexitarian to vegetarian, omnivore to vegan, our skilled and celebrated chefs have developed a dynamic menu that is as delicious as it is inspiring. Using ingredients with the highest standards of quality and social responsibility, LYFE Kitchen is creating a new category of lifestyle restaurants.
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- Press images and logo: http://www.lyfekitchen.com/press-images-and-logos/
- LYFE Rewards online: http://www.lyfekitchen.com/rewards/
- Order online now: http://order.lyfekitchen.com/
- Fast-fine restaurant @LYFEKitchen improves its guest experience with new app #FeedYourSelf
- @LYFEKitchen launches new mobile app with remote ordering and rewards program. #FeedYourSelf
Rachel Taylor, The Fearey Group for LYFE Kitchen